Instead, it went for buzz with paid celeb appearances, including event host Jimmy Fallon and others like Stephen Curry, podcaster Alex Cooper, the Jonas Brothers, and more. The result was a watered-down, cringey, and at times almost QVC-like sales event, which Reddit users immediately dubbed “unwatchable.”

Jimmy Fallon has appeared in a YouTube Short confirming he'll be hosting the Pixel 10 launch where Google will announce "secret" products.

Expect to see new Pixel 10 phones, Pixel Watch 4 and a host of celebrities like Steph Curry and the Jonas Brothers.

The Pixel 10 Pro steps things up with a brighter 6.3-inch OLED display, upgraded materials, and Google’s best-in-class triple-lens camera system. You’re getting the wide, ultra-wide, and a new 5x telephoto lens that makes the Pro stand out as Google’s photography champ.

Google flexed its marketing might at its Pixel 10 event, with appearances from Jimmy Fallon, The Jonas Brothers, Alex Cooper, and Steph Curry.

Follow along with the Gizmodo crew as we cover all the Pixel 10, Pixel 10 Pro Fold, Pixel Watch 4, and Pixel Buds announcements.

Did Google just pull off the impossible? At its Made by Google hardware event today, the company unveiled its new Pixel 10 Pro Fold, a $1,799 foldable phone that's the first of its kind to feature an IP68 rating.