Start with the first question, my angel.” We are meeting about her first major beauty project since launching her eponymous brand, Pat McGrath Labs, 10 years ago. Her wide cheekbones and smooth hair—encircled with her signature black,

Known as “Mother” to her acolytes in the fashion industry, McGrath has created cosmetics lines for Giorgio Armani and Dolce & Gabbana, as well as her own eponymous brand in 2015, which she owns alongside minority investors. She has created sequined masks for Givenchy, film-noir looks for Prada and a tribute to David Bowie for Maison Margiela.

The House's new cosmetics creative director presented her first campaign full of pigmented lipsticks, balms, and eyeshadows.