NBC Universal’s Peacock streaming service is boosting the prices of its monthly and yearly streaming packages this week.

The company is also rolling out a cheaper plan called Peacock Select, with current seasons of NBC and Bravo shows, and some library content.

See, NBCUniversal has been pushing really hard over the last few years to make Peacock a destination for sports streaming. That includes brokering a lot of deals with the leagues, notably one that’ll go into effect this October to make Peacock the streaming home of the NBA—at a price tag of $2.