Microsoft delays the price announcement for the ASUS ROG Xbox Ally and Xbox Ally X despite revealing more information about the handhelds at Gamescom.

The ROG Xbox Ally X and ROG Xbox Ally will go on sale in the UK and other regions on 16 October 2025 – a date that has leaked in recent times. Speaking from Gamescom 2025 in Germany, where both models are available for the public to view for the first ...

Asus and Xbox have introduced a ROG Ally Certified program that will help players discern what will work on the upcoming handheld, and what won't.

the Xbox Ally has appeared on Amazon, but no price or release date info. I'd expect info on both at Gamescom next week. While euro pricing has leaked it's the USD pricing that's key for this device https://t.co/RRDVTU22mF pic.twitter.com/X5kDQXUcVs August 13, 2025