The brand aims to reconnect with millennials—and court Gen Z—with its first short film, based on a nostalgic piece of fan fiction.

Invisible Dynamics worked with Gap’s team on “Better in Denim,” directed by Bethany Vargas and choreographed by Robbie Blue.

The industry first needs unified standards, shared data, clear pricing models and proven infrastructure across platforms and ...

As audiences grow weary of digital content and AI-driven work, brands should embrace physical media, analog activations and ...

After a rise in body positivity in recent years, many marketers appear to be pulling back on featuring diverse body types; ...

Ad Age highlights open entry and mid-level media jobs at agencies and brands in New York, and what they're paying.

When generosity is embedded in company culture and decision-making, it builds loyalty, strengthens relationships and delivers long-term profitability.

E.l.f.'s collaboration with controversial comedian Matt Rife has faced a barrage of backlash from consumers and beauty creators this week.

The four-part series features Grace VanderWaal, Alana Morrison, Max Manticof and more, blending indie-film aesthetics with ...

Applications are open for the Ad Age Small Agency Network, an exclusive community designed for leaders of independent agencies.

Marketers can boost retention, cut acquisition costs and build stronger loyalty by using data to identify and win back at-risk customers.

E.l.f.'s collaboration with controversial comedian Matt Rife has faced a barrage of backlash from consumers and beauty creators this week.