Boopin expands its operations to Doha, Qatar and announces five key leadership appointments to support its growth.

Reach, a leading 360-marketing agency in Dubai, has appointed Nour Zayat as its new Managing Director. Zayat, who has been an integral part of the agency since its launch in 2022, will now spearhead ...

Warner Bros. Discovery has launched its first themed ‘Kids Pop-Up Channel’ in collaboration with OSN set to air from August 18 to August 24. The channel will offer fun-filled shows for young audiences ...

Spark Foundry has appointed Maria Ravina as Business Lead. Ravina will oversee major client relationships and guide the agency’s strategic and operational delivery across a portfolio of accounts. She ...

RAKTDA's Alka Winter and Impact BBDO's Ali Rez share the insights and strategy behind the making of RAK Summer. Unscripted.

The Nielsen survey commissioned by Al Ghurair Centre highlights how consumer behaviour is changing with respect to mall visits in Dubai. Dubai’s shopping malls are increasingly functioning as ...

SHRM MENA's Vivek Arora writes on how the talent landscape and work environments within the UAE's creative industries are evolving.

NAAS Digital's Saad Muhammed Bhatti explains how marketing in the Middle East is being reshaped by AI, by integration and by innovation.

Syrve's Alexander Ponomarev explores how influencers, short-form video and authentic storytelling are reshaping how restaurants in MENA are chosen.

Social media is no longer a question of presence. It is a question of performance. It shapes perception, drives conversion, and builds long-term brand equity in real time. It is the most agile, ...

Dubai-based creative agency Liwa Content Driven has appointed Nandita Saggu as Chief Growth Officer, tasking her with driving strategic business growth, raising the agency’s profile in regional and ...

Leo Burnett Beirut's Nada Abisaleh shares how DEI took centre stage at Cannes Lions 2025, and was approached as a creative differentiator.