PI LIVE 2026 is set to demystify the most impenetrable industry challenges and surface solutions to surf the seismic shifts.

A brand investing more in influencer marketing faces a bigger question than how to run more campaigns. It needs to decide ...

Also, the ASA banned a controversial ad from Huel this week, and the case isn't dissimilar to others we've seen in the influencer world. More on that below. October is upon us, meaning it's officially ...

News, events and insights covering affiliate marketing, performance marketing and the creator economy. Home of PI LIVE and ...

News, events and insights covering affiliate marketing, performance marketing and the creator economy. Home of PI LIVE and ...

PI LIVE is just around the corner, and this year, we're launching the Influencer Commerce Summit. Expect hot discussions, ...

The CUG offering serves as both a key worker discount platform and a white label platform hosting bespoke offers for partners ...

Live entertainment giant Live Nation is now making a major, direct play for creators, backing a new venture designed to help ...

At Advertising Week 2026, TikTok announced new AI tools aimed to improve measurement and turn social discovery into sales.

So, welcome back to another edition of SoFire’s Hot Campaigns, where we take a detailed look at the most creative, strategic, ...

At the Global Influencer Marketing Awards 2026, I caught up with Paul Sampson, Founder and CEO of music licensing platform LICKD. We discussed how his company is revolutionising music rights for ...

For a platform built on disappearing photos, dog filters, and Gen Z group chats, Snapchat is hardly the first place that ...