The company wants more human review of AI content, but won't guarantee that following the rules will bring back lost search ...

Salesforce is buying Loops to help explain why business metrics change, pushing analytics closer to continuous AI-driven ...

Managing autonomous software agents requires shifting marketing operations from manual execution to agent orchestration and ...

The AI research startup will bring customer interviews, analysis, and simulated customer behavior closer to Salesforce’s CRM ...

AI makes it possible to combine search, social, ecommerce, and commercial signals for a more continuous view of brand health.

AI is changing search, but some of the loudest claims about traffic, content, measurement, and SEO jobs don’t hold up when ...

Hyper-efficient funnels may boost short-term performance while eroding trust and marketer agency. Here’s where to draw the ...

Clicks, visits, and engagement scores show what buyers did. Better marketing starts with understanding what they’re trying to accomplish.

AI can support marketing implementation, but experienced marketers must guide strategy, evaluate work and stay accountable ...

OpenAI is expanding ChatGPT ads with visual formats and better measurement, but bots are already inflating click through ...

Connect buyer journeys, marketing influence, and revenue across the B2B sales cycle — beyond campaign-level reporting.

AI usage gets expensive fast. Better prompting, reusable frameworks, prompt logs, and guardrails help teams get more, and ...