Executive Summary Artificial intelligence (or AI) is changing how travelers discover and evaluate travel options. Tasks once ...

This report highlights the latest insights from the Skift Travel Health Index. The index covers travel’s performance since January 2020, up to and including August 2026. The Skift Travel Health Index ...

The global population is aging, and the number of seniors is estimated to double within the next 25 years. Travel companies that treat this demographic as a niche play are missing a sizable ...

Skift Research subscriptions now cover your entire team, so everyone — from strategy to ops to the C-suite — is working off the same data. Get in touch and we'll set up the right access for your group ...