Parker Harris asked in March why anyone should ever log into Salesforce again. This morning the answer got a name, a launch trio, and a suffix. The control layer that makes the answer safe ships next ...

Salesforce’s new Core, Advanced, and Max editions are attracting attention for their higher per-user prices and broader bundles. The more consequential change is what Salesforce is now asking ...

Just before Dreamforce, I wrote about why I don’t believe the return of Sales Cloud and Service Cloud to Salesforce’s pricing pages represents a retreat from Agentforce. My argument was relatively ...

Claude working through Salesforce’s newly announced reasoning layer, AIforce, will do better CRM work than Claude left to sniff around your org, and the rest of your enterprise data estate, by itself ...