Can't get enough of The Craft? View all of our articles in the library.

Using Shorthand, RELX achieved a tenfold increase in reads for their internal communications — and saw employee NPS soar by 20 percentage points. After twelve months with Shorthand, Bonhams has ...

The most engaging visual stories on the web are built with Shorthand. Browse examples from iconic brands to inspire your next project.

Get all our articles, and see what the best digital publishers are doing with Shorthand. Add The Craft newsletter to your inbox.

Ever opened a webpage and found an impenetrable wall of text waiting for you? It’s overwhelming and visually exhausting — not to mention boring. Content marketing professionals and publishers alike ...

The not-at-all unique story of how we increased Shorthand’s blog traffic by 10x in 8 months — and what went wrong along the way. The biggest threat to success in content marketing is short-term ...

Investigative journalism puts the spotlight on abuses of power, finding stories that are flying under the radar and sharing them in the public interest. Yet cutting-edge twenty-first-century ...

Aperture is one of three camera settings — along with ISO and shutter speed — that impact how well (or not) your photo is exposed. These three settings are often called the ‘exposure triangle.’ So ...

The rapid adoption of ChatGPT led to (or at least unearthed) a sea of generative AI tools designed to help us with everything from manual research to SEO optimisation to bonafide knowledge work. But ...

Most of us feel like we know the meta-narratives — about the climate crisis and global warming, the need to reduce carbon emissions, deforestation, air pollution, biodiversity — but we don’t often pay ...

The results have been... mixed. Many teams are still embedding Adobe PDF files or using those difficult to read yet strangely omnipresent flipbooks. If you’re on a mobile device for either of these ...

At the time I was deep into university studies, on a stodgy diet of academic articles, doorstop-sized books and dry syllabi. Listicles — sometimes known as list articles or list posts — felt like the ...