As festive advertising gets crowded, the brand is experimenting beyond the conventional TV and digital film with a ...

From Britannia and Nykaa to Tata Motors, JK Super Cement and Underneat, brands are moving from one-off films to episodic ...

Instagram adds carousel creation and editing tools to Edits, allowing creators to customise layouts, combine photos and ...

BFSI brands rethink financial literacy content, shifting towards decision-led education, measuring outcomes beyond views and ...

The short-form stories follow acting setbacks, awkward brand promotions and social media mishaps, with episodes live on ...

As creator budgets rise, marketers are using nano and micro-influencers not only for engagement but also to improve brand ...

The tool is now available globally in English. It can check whether a file was made with AI from Google or partners such as ...

The rule is not creator-specific, but qualifying payments from foreign brands, clients and platforms now bring an additional ...