Some luxury car brands strictly target male audiences. However, Genesis is deploying Korean hospitality and cultural trips to ...

Meta will ban advertising and paid marketing messages from ByteDance, the parent company of TikTok, across its platforms in ...

McDonald’s is the latest major brand to enter the crowded world of commerce media. The fast-food giant is piloting a media ...

Created with GSD&M, the airline’s Enter Airplane Mode platform turns phone notifications into Rapid Rewards points.

Big Spaceship named Raphaël Bouquillon as chief client officer, Alessandra Pinho as chief strategy officer and Simon Harrison ...

WPP has been undergoing a restructuring under CEO Cindy Rose. Earlier this year, the company created WPP Creative as part of ...

During Advertising Week New York (AWNY) this week, comms pros discussed how social media is transforming political campaigns, ...

As the brand debuts its new MLS campaign with Son Heung-min, Orlando Baeza reveals how building in-house creative confidence ...

Teaming with creative agency Beautiful Destinations, the hospitality giant scaled content across more than 1,600 OOH ...

Jon Cook, global chief executive at VML and global CEO of WPP Creative, is exiting the network after 30 years. Cook will ...

Dek: After naming artist Joaquina as its brand ambassador, E.l.f worked with Latina-led creative agency Croing on an original ...

To mark the cofounder’s departure, the agency released a spoof infomercial for GPT Rich, a phone line that delivers his ...