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Has Apple Become So Focused on Its Bottom Line That It Forgot What iPhone Buyers Are Actually Willing to Pay for an Upgrade?

Apple cut iPhone 18 Pro component orders by 15% after a $100 price hike dampened demand, according to Nikkei Asia. Here's ...
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Apple Just Changed the Rules for iPhone Owners Who Refuse to Install iOS 27, and You Might Not Notice Until It’s Too Late

Apple has repositioned iOS 27.0.1 as the featured update for iPhone users still on iOS 26, pushing the major upgrade to the ...
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The One Thing Apple Refused to Give MacBook Buyers for Years May Finally Be Coming, and It’s Going to Raise Some Awkward Questions

Apple will launch OLED touchscreen MacBook Pro models and a new OLED iPad mini on October 27, joined by an M6 iMac and M6 ...
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Tim Cook’s ‘I’m Not Meddling’ Remark Says a Lot About the Awkward Position Apple’s Former CEO Finds Himself In Right Now

Tim Cook says he's not interfering with new Apple CEO John Ternus, focusing instead on global policy while Ternus ...
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After 15 Years Running Apple, Tim Cook Gave Up Something Most CEOs Would Have Wanted for Themselves, and Now We Know Why

Tim Cook reveals he timed his Apple CEO departure to give successor John Ternus a boost ahead of the foldable iPhone Duo launch.
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Apple May Finally Be Ready to Give Your Home Something the iPhone, HomePod, and Apple TV Have Never Been Able to Deliver

Apple confirms an October 13 launch event called 'Welcome Home,' featuring a new smart home hub, updated HomePod mini, and refreshed Apple TV 4K.
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Tim Cook Is Gone From Apple’s CEO Office, and His Successor Is Already Undoing Part of the Power Structure He Left Behind

Apple CEO John Ternus has appointed Steve Smith to lead M&A, moved Adrian Perica to services, and promoted Carson Oliver to VP of the App Store.