Divergent paths for tech firms and categories like CPG and beauty and cosmetics underpin what WARC calls a “two-speed ...

Brands, agencies and platforms with a finger on the pulse took to Advertising Week to break down the group’s habits with AI, ...

Michelle Chin digs into how the casual dining chain’s marketing is evolving, including through a new partnership with agency ...

A “Big Ass Chipotle Bag” and a clutch made to fit Unreal treats join a trend that has seen a handful of marketers use fashion ...

The home improvement retailer is expanding its advertising business to new platforms and rolling out tools around ...

The partnerships will help Accenture Song create personalized content at scale and transform content supply chains to meet evolving needs around the buzzy tech. With its latest two announcements, ...

The brand is looking to deepen its connection with basketball culture similar to how Coke drove engagement and sales around ...

The firm’s Sapient arm exemplifies AI’s dynamics as it struggles with growth but is instrumental to winning new business ...

As younger consumers avoid bars and change their approach to dating, the marketers discussed how brands can get on Gen Z’s ...

The brand is adopting a more permanent strategy when it comes to gaming, including the release of its Roblox game as a ...

New products timed to Advertising Week see the video-sharing app boasting of its economic might ahead of the busy holiday ...

The marketer of sweet snacks will air two commercials during next year’s game following a successful 2026 debut for its ...