Marcelo Kertesz spoke with Marketing Dive about reports the brand is mulling its first big game ad and why it is doubling ...
Over the last five years, the Unilever brand has worked to become synonymous with football culture and has seen continued ...
The new AdCP framework is intended to be similar to how OpenRTB standardized real-time bidding in programmatic advertising’s ...
Consumer surveys are showing mixed sentiments about this year’s holiday season, with some shoppers planning to spend less ...
A mobile activation celebrating 60 years of the pillowy mascot is the product of a pitch from Jimmy Fallon’s new reality competition series.
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