The caffeinated, spicy-cherry-flavored soda is finding traction with “zillennial” consumers and grew volume more than 20% ...

The content deal gives TikTok exclusive rights to select microdrama series from several high-profile creators.

Some marketers are taking the measurement challenge into their own hands by spending more to amplify influencer content as a ...

The hub features a personalized feed of content curated from popular franchises and an artificial intelligence-generated ...

Divergent paths for tech firms and categories like CPG and beauty and cosmetics underpin what WARC calls a “two-speed ...

After the success of activations on Roblox and Twitch, the cosmetics brand is partnering with Korea-based Zepeto to showcase ...

Brands, agencies and platforms with a finger on the pulse took to Advertising Week to break down the group’s habits with AI, ...

Michelle Chin digs into how the casual dining chain’s marketing is evolving, including through a new partnership with agency ...

A “Big Ass Chipotle Bag” and a clutch made to fit Unreal treats join a trend that has seen a handful of marketers use fashion ...

The home improvement retailer is expanding its advertising business to new platforms and rolling out tools around ...

The brand is looking to deepen its connection with basketball culture similar to how Coke drove engagement and sales around ...

The firm’s Sapient arm exemplifies AI’s dynamics as it struggles with growth but is instrumental to winning new business ...