In the 1830s, Cyrus Hall McCormick invented the world's first mechanical reaper, a machine with the potential to improve farmers' productivity tenfold. Astonishingly, farmers remained uninterested—or ...
AI assistants are compressing the purchase journey and hiding influence from attribution models. Here's how marketers can ...
Most people say the relevance of direct mail marketing has influenced them to take action, according to recent research.
AI makes ad localization faster, but cultural missteps still backfire. Learn how to define what stays consistent, involve ...
Catch up on select AI news and developments from the past week or so: ChatGPT 5.3 reduces outbound links as authority signals reshape AI search. ChatGPT 5.3 introduces a major shift in how AI search ...
In B2B, a prospect clicking a Buy Now button signals the visible final decision in what has likely been a complex buying journey. Today's business buyers don't agree to an offer on first proposition ...
Marketing Management - Most US marketers are relatively optimistic about the current macroeconomic environment and expect ...
Anthropic’s Claude is the AI assistant with the highest satisfaction among current and former users in the United States, ...
Most enterprises are taking steps like improving crawlability and restructuring their content in order to optimize for AI-powered search platforms, according to recent research from Branch. The report ...
Marketers know the frustration of getting a growth target from finance and your board, and being asked to build your marketing plans around it. You have to try to color inside already fixed lines to ...
Steve Jobs was clearly not one for following rules. In his biography of Jobs, Walter Isaacson writes that Jobs named his company Apple in the late 1970s because he was frequenting an apple orchard ...
Stories have power. As B2B marketers, we tap into that power to capture attention—and business. But implementing story elements in content (especially pithy social posts) can feel like more work than ...
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