Corporates and NGOs are committing to longer-term strategic partnerships, as pressure to get a handle on ESG (environmental, social, governance) grows and AI rises up the corporate agenda. For 70% of ...
Tesco is introducing influencer content into its retail media offering, something it claims will allow brands’ creator spend ...
The value of marketing to the business rests on three related foundations – the importance of the ‘outside’; the importance ...
New research from Les Binet and Dom Boyd against an over-reliance on price promotion, which is now the biggest single ...
The framework is intended to help marketers choose the right model to manage, measure and scale creator marketing.
In the first part of a new series, The Line In The Sand, marketing consultant Johnny Corbett challenges marketers to confront ...
The Very Group has appointed as Beckie Crane-Stanion as its new marketing director. At Very Group, which operates Very and ...
Nike has “reignited marketing”, however CEO Elliott Hill says “meaningful change takes time” as he reveals a £1.9bn cost ...
From Catholic Church to useless research: Sir John Hegarty on where marketing is working and failing
Sir John Hegarty on the possibilities of AI, the failings of market research and why he’ll be telling a few “home truths” at ...
The IMF expects China to grow 4.6% this year and India 6.4%, versus 2.3% in the US, 1.9% in Australia and 1% in Britain.
Eight in 10 B2B firms are using social media for brand marketing, while less than a tenth are investing in cinema, radio or ...
More than ever B2B brands are putting social media at the heart of their marketing strategy, from celebrating employees to ...
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