"AI adoption is moving at two different speeds," Publicis chief Arthur Sadoun said, noting: "This creates two different ...

The investigation is focused on CNN, NBC, ABC, CBS, and Fox News Channel after they temporarily declined to provide press ...

Meta has debuted "Muse Wonder," an artificial intelligence (AI) model that it says is its most advanced feature for powering digital assistants, as it seeks to create AI-derived revenue sources beyond ...

Advertisers will gain a chip next year built for for cloud infrastructures and AI inference, but downstream will offer ...

Norway’s Data Protection Authority, Datatilsynet, has hit a Microsoft-owned advertising company, Xandr, with a $9.6 million fine for sharing sensitive data on Grindr users. The fine, the largest ever ...

Skydance has moved executives from Paramount and Warner Bros. to oversee sales, both international and domestic, of the Paramount and Warner Bros. Discovery television library, Media Player ...

Google Ads is moving toward suggestion-based targeting for its Lookalike segments in a move away from strict targeting restrictions, Search Engine Land reports. This will give Google systems the ...

"We are creating a synthetic panel," Nielsen's David Kurzynski told a roomful of ad industry researchers earlier this year.

Google will partner with Unity Software to develop an AI-powered gaming platform that will guide creators to better ...

ByteDance is the latest company banned from buying ads on a rival's platform, as providers escalate rivalries by blocking ...

Heidi O'Neill hires new talent from Walmart and Athleta, aiming to boost product innovation and overhaul brand marketing.

Meta is using a new LLM trained to detect "seemingly benign ad content that is strongly suspected of covertly directing ...