Portada sat down with Sergio Carrera, former general manager for US operations at Editorial Televisa, about his new venture Waleteros.com, a pre-paid debit card with services that could be ...

The “Big Four” Global Advertising Holdings (WPP, Publicis, Omnicom and IPG) are turning into the “Big Three”. Publicis Group and Omnicom have agreed to merge The Cisneros Group, through its Cisneros ...

LALA expands its U.S. cheese portfolio to 14 SKUs as Chese Marketing connects Mexican heritage, consumer needs and everyday ...

LALA expands its U.S. cheese portfolio to 14 SKUs as Chese Marketing connects Mexican heritage, consumer needs and everyday ...

Nestlé 's new NBA partnership spans 21 countries including the U.S. Ferrero is making its largest marketing investment of over $50 million.

From Publicis’s $1.9B PepsiCo win to Omnicom’s $3.3B in new billings, see how data, AI, and no-pitch deals are transforming media accounts.

Our Sales Leads column covers the latest initiatives from brands and media agencies. View past columns in the archives here.

At Amazon unBoxed 2026, Amazon Ads Agent and DVA+ simplify programmatic ads across streaming, video, display, and audio using AI.

Is storytelling dead? Discover how vibe-driven narratives and emotional cohesion are redefining brand meaning in the AI-powered attention economy. In his latest contribution to Portada, Santiago Durán ...

Nestlé 's new NBA partnership spans 21 countries including the U.S. Ferrero is making its largest individual marketing investment to date, committing over $50 million across its portfolio for a bold ...

Omnicom Media and NBCUniversal have introduced Dynamic Contextual Content, a new Connected TV (CTV) solution designed to adapt advertising creative according to the program, episode, surrounding ...

The Newfronts and Upfronts are over, and the World Cup starts in three days. Where are we in terms of advertising and marketing investment? Is World Cup advertising eating away at Hispanic advertising ...