The light-truck segment has become a dominant force in the U.S. automotive landscape, extending well beyond traditional pickups. Pickups, SUVs, CUVs and vans now account for nearly two-thirds of ...

SEMA SHOW KICKOFF BREAKFAST TO FEATURE JAY LENO, HARLEY-DAVIDSON CEO ARTIE STARRS AND TOP INDUSTRY AWARDS -- Annual pre-show gathering delivers executive perspective, product discovery, and company ...

BATTLE OF THE BUILDERS DOCUSERIES TAKES VIEWERS BEHIND THE SCENES OF AWARD-WINNING VEHICLE BUILDS -- Four-part series shares the story of each class champion and their winning build from the 2025 SEMA ...

AUTOMOTIVE AND POWERSPORTS BRANDS TO SHOWCASE INNOVATION AND CUSTOMIZATION AT 2026 SEMA SHOW -- Major OEMs will showcase vehicles, products and experiences Nov. 3-6 in Las Vegas. --   DIAMOND BAR, ...

More seats have been added to Society of Collision Repair Specialists (SCRS) education programs at the 2026 SEMA Show, giving attendees another opportunity to take advantage of the organization's ...

SEMA SHOW EDUCATION PROGRAM TO DELIVER EXPERT INSIGHTS AND PRACTICAL LEARNING OPPORTUNITIES -- Industry experts share actionable insights on the trends, technologies, and business strategies shaping t ...

SEMA RE-LAUNCHES ‘DRIVE THE VOTE’ VOTER MOBILIZATION CAMPAIGN DIAMOND BAR, Calif (Sept. 29, 2026) – The Specialty Equipment Market Association (SEMA) has officially re-launched its Drive the Vote ...

The SEMA Businesswomen's Network (SBN) has named Jennifer Seaburn, account manager at Digital Throttle, as the network's newest #SheIsSEMA spotlight member. Seaburn was nominated by Digital Throttle ...

SEMA Data, the automotive aftermarket industry's largest product data repository, has honored 88 brands with SEMA Data Excellence Awards, marking the highest number of honorees in the program's ...

With the Japanese Classic Car Show (JCCS) just around the corner, the SEMA Automotive Restoration Market Organization (ARMO) is looking forward to joining vehicle builders, restorers, manufacturers ...

In a historic moment for California's automotive heritage and enthusiasts, Governor Gavin Newsom has signed Leno's Law (Senate Bill 1392) at the garage owned by the bill's namesake, entertainer and ...