The Echostar/Dish Network architect’s latest media venture looks like more than simply a passive investment in low-power television stations.
Local TV station sales will pay down only a fraction of Skydance’s debt - but expect CBS to be a net seller, nonetheless.
Data from Chartbeat video intelligence shows that U.S. media has generated nearly 85 billion views with YouTube Shorts ...
It’s easy to overlook some macro trends because it’s so hard to keep up in a fragmented world. Sometimes the play by play of ...
TripleLift’s Taylor Stewart on why commerce media finally gives advertisers a scalable way to connect CTV exposure to business outcomes.
The Trade Desk’s Alok Band asks why CTV advertisers keep wasting billions guessing who’s on the couch when smart TV operating systems already know.
That makes live sports more complicated to execute than a broader CTV campaign. Reaching local sports fans requires navigating a web of rights agreements and inventory sources. The industry has an ...
For decades, local media sellers could demonstrate success through ratings, reach and frequency. But advertisers, particularly small businesses spending their own money, are demanding something more ...
While we see it all happening in front of us in soundbites and news headlines and experience this fragmentation in our daily lives, there isn't enough deep, thoughtful exploration about what this ...
The NBA doesn’t have a local TV hub just yet. But that hasn’t stopped DAZN from trying to play the part of one for this season. Over the course of the offseason, the sports-focused streamer has ...
Emanuele Landi explains why the smart brands will create custom ads to fit each specific platform vs maximizing reach.
Sometimes the universe aligns in your favor. Last Thursday, I published my new book, Welcome To The Age Of Feudal Media: What Happens When The Monoculture Collapses. So far, response has been quite ...
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