In fact, the studio believes "Americana" will turn an easy profit when all is said and done. We've heard the studio spin before: box office opening weekend isn't what it used to be, and these movies are designed to turn a profit while looking at the long game of putting it on PVOD and licensing it to a streamer.

Americana starring Sydney Sweeney opposite Paul Walter Hauser and Halsey bombed at the box office over the weekend. The film debuted nationwide in 1,123 theaters and opened to an estimated $500,000 for a sixteenth-place finish.