Some campaigns turned modest budgets into major wins, while others missed the mark. Here’s a look at the biggest winners and ...

Wicked, with its cheesy songbook, bright aesthetic and tales of do-gooder princesses and ... Secondly, and less positively, ...

Ad media spend optimization boosts advertising campaigns, reduces ad waste, and drives growth for businesses. As marketers ...

Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments ...

Clients’ needs are evolving, and they require partners who can offer the best of both worlds—tech-enabled solutions paired ...

In Christianity, red took on a sacred symbolism, representing both the blood of Christ and the love that underscored the ...

Be thoughtful about how you introduce new products to people who have the power to make or break their success.

A bold skater apparel brand from Cape Town has the city buzzing, and it's all thanks to a genius marketing stunt that’s got ...

Hyphens Pharma International Limited's net profit for the third quarter fell by 5.6% to $2m, down from $2.1m in the same period last year.

A roundup of the best Christmas ads, brimming with creativity and festive cheer. This list is live and will be updated continuously, so check back often for the freshest holiday inspiration.

Turkey’s medical tourism market, valued at $1.89b in 2023, is projected to hit $3.48b by 2029 at a compound annual growth ...

Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and ...