The Brooklyn Nets and Phoenix Suns will play the first games in the lucrative Chinese market since the Houston Rockets controversy of 2019.

As part of the partnership, the NBA and AWS will launch NBA Inside the Game powered by AWS, a new basketball intelligence platform that will turn billions of data points into compelling insights and interactive experiences, reimagining how fans engage with the game of basketball worldwide.

Amazon is not only streaming NBA games for the first time this season — it’s also aiming to establish a new… Read More

The league has put together a novel approach to enjoying the NBA and local culture alike. But what will it entail?

When Zion Williamson entered the NBA in 2019, it felt like he had the league in the palm of his hands. The six-foot-six forward was one of the most marketable p

"A lot of people love what the game provides instead of the game itself. Like, people like the access to clubs, and obviously, money, jewelry, cars. People love that, that's why a lot of people play basketball," Reaves opined.

George Aivazoglou says the NBA wants its proposed European league to attract audiences from all over the world.

By and large, most experts and fantasy managers alike will feature the same top five players: Jokić, Gilgeous-Alexander, Wembanyama, Dončić and Antetokounmpo. Their order might differ, but that's the quintet that should lead most drafts.

Former Syracuse men's basketball star and NBA player Lawrence Moten has died, the school confirmed Tuesday. He was 53.

The basketball world can’t get enough of Luka Doncic this season. After the NBA superstar was included in one of the most shocking trades in NBA history, Doncic