Five years on from Bic’s pastel-coloured “for her” biros revolutionising women’s ability to write with our tiny hands, the firm is empowering us once again with a special lady tool to help navigate ...
It's not the first time the company have made an embarrassing blunder when it comes to making its products 'gender specific' BIC has come under fire from customers for flogging "sexist" pink lighters ...
Bic has been forced to discontinue a pink lighter after it was called out for sexism. The product in question - known as Miss Bic Flex - is a pink lighter which features a picture of a candle on its ...
BIC, a world leader in stationery, lighters, and shavers, has recently launched its innovative grooming product for men in Nigeria. Flex 2 comes to the market after its tremendous success in various ...
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