In the American superhero comic book tradition, there’s no such thing as a bad series—only bad story arcs. Few examples prove this better than The Amazing Spider-Man‘s “Brand New Day” storyline.

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...

People assume that just adding a celeb's name to a brand is an easy way to make money. But there's much more to it than that.