A brand style guide (also known as a brand book or brand guide) ... We've included examples from our own style guide, the Propoint Brand Book, to give you an idea of what yours might look like.

Steps to write your brand-building book. Let’s now look at how to do it. Writing a book is a significant undertaking, but with the right approach, it can be an incredibly rewarding experience.

Campaign Examples When developing branded campaign tactics and visual assets, care must be taken to develop consistent and effective imagery that upholds the brand. Using primary and secondary fonts, ...

A new book from Gestalten catalogs the brightest models of innovative branding. What makes these campaigns so successful? A strong visual identity, sure, but also a deep understanding of how these ...

Writing a book — even a short one — is a powerful way to build your CEO and business brand, but only if it’s done to the highest standards of writing, promotion, and design quality.

For years Yoon Ahn, a founder and the creative director of the fashion label Ambush, had resisted the idea of creating a book about the brand.. But now she and her co-founder, Verbal, born as ...