For some businesses, targeting a smaller audience is the secret of their success. Louise Verity, owner of the British online shop Bookishly, explains on an episode of the Shopify Masters podcast how ...

A brand manifesto is your tribal signal. It tells the world what you stand for and what you fight against. We dive deep into the psychology of belief, offering practical advice for entrepreneurs who ...

Essence is supporting Black founders in a challenging economic climate with the launch of Weloveus.shop, a marketplace showcasing Black women-led brands. Amid a challenging period for small businesses ...

Premium tequila brand Patrón unveiled a new, slimmer bottle that's easier to hold and better for the environment. The new glass bottles weigh 8% less than the old design, allowing transporters to use ...

The new glass bottles weigh 8% less than the old design, allowing transporters to use less fuel when shipping the products worldwide, according to a press release on ThePackHub. The embossed edges on ...

Growth feels exciting from the inside. But from the outside, I’ve watched customers interact with a fast-growing brand they once loved. They’re puzzled by new packaging, a shift in messaging, and a ...

A forensic breakdown of 12 world-class brand positioning statement examples. Learn the internal strategies that built Apple, Tesla, and Amazon. Based on your profile, your project requires a Strategic ...

Thinking about how to make your company’s website stand out in 2025? It can feel overwhelming, but looking at what other tech companies are doing can give you some solid ideas. We’ve put together a ...

What do people really think when they see your brand? Do they trust you, roll their eyes, or feel like you’re the obvious choice? That gut-level reaction, shaped by every touchpoint from your website ...

What Are the Key Elements of Business Branding Design? Brand design is a complex set of digital and physical elements that collectively form a distinct image in the consumer’s mind. At its core, brand ...