Every marketer thinks they know who their audience is. But what if the best audience strategy requires improvising with data?

BIG RAPIDS — Tuba Bach is venturing into new territory with a weekend program that fuses progressive rock, jazz and classical traditions. The concerts are scheduled for 7 p.m. Saturday, Oct. 4 and 4 p ...

Jeff Beck’s widow, Sandra, made the difficult decision to auction off his gear last year, so his guitars could enjoy new lives in the hands of players who would adore them. The auction, which raised ...

It happened at age 15 when he was given an acoustic guitar for Christmas. Fredrick James Mullis Jr. learned his first guitar trick from a one-armed man.

The 68th Annual Monterey Jazz Festival is a lot of things to a lot of people. As I always like to emphasize, this is not a one size fits all experience. Over the three festival days this past weekend, ...

The Coltrane Dedication quintet honoured the jazz legend John Coltrane. The group performed at The Plas Hotel on September 18. The ensemble—including Lyndon Owen (sax), Dave Jones (piano), Will Cass ...

Joseph LoDuca, the Bloomfield Hills Emmy Award winner, has created a body of work that’s become classic in the horror film genre and is now the subject of “Evil Dead in Concert,” ...

The multi-instrumentalist Fender fan, who finally settled on guitar, explains where he gets his pop inspiration, why keeping it simple and clean is the way to go, and the secret of his creative partne ...

Catch up on Philly’s music scene this week with Taylor Swift’s new album release, plus shows from Neko Case, NBA YoungBoy, Addison Rae, Clipse, Goose, Raphael Saadiq, and more across the region.

Laufey continued to prove she’s one of music’s fastest-rising stars with two sold-out concerts at LA’s Crypto.com Arena.

Loved by the likes of John Petrucci, the Mark IIC+ HRG presents super-clean tone at super-high volume and a super-tight crunch voicing for rock and metal rhythms ...

According to The Advocate’s John Wirt, although Watson was 86 years old, he demonstrated “masterful flat picking and finger style” guitar playing, and a voice that was “strong and true.” Chris Rose, ...