Even though the company has shifted focus toward non-alcoholic and beyond-beer products, the return of Keystone Ice signals it has not abandoned its main beer business. Coors is also launching a ...

The National Football League announced that the 2026 NFL Schedule powered by AWS will be released on Thursday, May 14 at 8 p.m. ET. Full live reveal and analysis of the 2026 NFL Schedule can be seen ...

Getting your Trinity Audio player ready... Jake McCarthy walked halfway down the first base line, watching his moonshot as the ball flew. McCarthy turned on Craig Kimbrel’s inside fastball in the ...

DENVER (KDVR) — The 9-9-9 Challenge, where fans drink nine beers and eat nine hot dogs at a nine-inning baseball game, is officially at Coors Field, but fans are balking at the small amount that comes ...

Molson Coors reported a 2% sales increase in the first quarter of the year. The company's top six brands, including Miller Lite and Coors Light, all experienced share growth. Molson Coors anticipates ...

Molson Coors is joining the industry-wide bet that the future of alcoholic beverages might actually not include alcohol at all. The company behind Coors Light is introducing Coors 0.0%, a zero-ABV ...

Ahead of this summer's World Cup, Coors Light is tapping into the growing market of non-alcoholic beers. On April 29, Coors Light announced the launch of Coors 0.0%, the brand's first non-alcoholic ...

Add Yahoo as a preferred source to see more of our stories on Google. Ahead of this summer's World Cup, Coors Light is tapping into the growing market of non-alcoholic beers. On April 29, Coors Light ...

I brought you a peek back in Feb 2026, and now this from Coors: CHICAGO, April 29, 2026 — This summer, one letter will define the season. You’ll hear it shaking in stadiums, living rooms and bars from ...

Coors Light announced a new campaign, “The Coooors Call,” timed to the World Cup, per details shared with Marketing Dive. The effort connects the vowels in Coors to the elongated “goal” call ...

The summer of the World Cup is here, and along with it, Coors Light’s new marketing effort starring popular soccer announcer Andrés Cantor. The brand’s “The Coooors Call” campaign plays off the ...

The zero-ABV brew will debut in Northeast markets this May, with a nationwide rollout planned for 2027. Coors is launching its first nonalcoholic beer, Coors 0.0%, starting in Northeast markets in May ...