Wonga, a prominent fintech, revitalised its customer marketing strategy by partnering with YOUKNOW to implement the Braze customer engagement ...

LinkedIn's Alex Josephson sat down with us to discuss the power of B2B marketing videos before his appearance at Advertising Week New York ...

Five consultant marketing digital giants are revolutionizing marketing through data-driven excellence: Cadence SEO, Deloitte Digital, McKinsey Digital, BCG Digital Ventures, and PwC Digital Services.

Companies underutilize Customer Success. "The Customer Success Talent Playbook" notes its growth from a support function to a growth engine.

Buyers—whether they’re singular humans or teams of decision makers—are still people. Nobody falls in love with a feature list. They fall in love with a story.

Dubai - Emirates247 - The automotive market is undergoing a radical transformation, one of the most significant changes in recent decades. After years of dominance by purely mechanical internal ...

New CEO Dennis Monner said Open Systems stands out by combining SASE technology with 24/7 expert-led service. Backed by Swiss Post, the company aims to capture more ...

Small banks don’t need every shiny AI tool — but smart, selective use of automation can help them keep up and even outpace the big guys.

Rocket CRM announced today the launch of a partnership designed to provide integrated marketing automation and seamless CRM synchronization for organizations seeking tighter alignment between customer ...

The consumer journey has evolved into an "infinity loop," a circular process that consumers continuously cycle through.

In the world of e-commerce, the most coveted metric isn’t a single purchase, but the Customer Lifetime Value (CLV). A one-time buyer is good, but a repeat customer is the foundation of a scalable ...

Here’s the ROI framework that matters: a $50/month voice agent that prevents even 5 lost sales per month pays for itself many times over during BFCM. If your average order value is $100, that’s $500 ...