Wonga, a prominent fintech, revitalised its customer marketing strategy by partnering with YOUKNOW to implement the Braze customer engagement ...

Explore the world of marketing automation and revolutionize your approach. Learn how to optimize strategies that drive growth and capture more leads!

The Forrester Wave™ evaluated 12 top providers in conversation automation solutions for B2B, recognizing Qualified and Piper. This achievement comes on the heels of Qualified being honored as the ...

Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

Uplatform believes it’s time to stop guessing and start mapping. Grounded in actual player behavior, not assumptions, find out how a strong tool can precisely, clearly, and confidently direct your ...

Senco Gold & Diamonds, an Indian jewellery giant, successfully transitioned from an offline to a modern digital brand through its collaboration with Netcore Cloud. This partnership doubled conversion ...

Senco Gold and Diamonds scales its 80-year heritage of trust with a human-centric, AI-driven customer engagement strategy ...

Marketers missed the real story while they scrambled to rebuild audience targeting without cookies: LLMs weren’t just changing how we write. They were rewriting the rules of how we understand consumer ...

Cook County on Monday launched of Cook County CannaBiz Pathways, a no-cost advising program for entrepreneurs working in the cannabis industry. The program will offer participants an ...

LinkedIn's Alex Josephson sat down with us to discuss the power of B2B marketing videos before his appearance at Advertising Week New York ...