Marketers often suppress email-engaged or repeat customers from direct mail campaigns, reasoning that if customers are ...

This year there is so much good work at the Loeries, and work that comes from a good brief and is solved with creativity. This is the experience of the founder and CCO of Halo, Dean Oelschig, who was ...

Learn how account-based targeting helps B2B teams focus on the right accounts, align sales and marketing, and drive more ...

There was once an era when mail order meant catalog mail order. In 1992, Cecile became the first in the mail-order industry ...

Connect buyer journeys, marketing influence, and revenue across the B2B sales cycle — beyond campaign-level reporting.

The reason corporate SNS efforts fail is not a lack of effort by the person in charge, but the "system" itself. We have summarized the mindset for SNS operations that directly lead to results from a ...

That’s how a trio of marketing and growth chiefs describe the shifting influences shaking up B2B buying decision making. New LinkedIn research attributes a rising preference for evidence-based, ...

WASHINGTON (TNND) — Less than six weeks out from this year’s midterm elections, President Donald Trump is doubling down on claims that U.S. election integrity is at risk. His Department of Homeland ...

Earl Spencer has apologised to Piers Morgan over 'incorrect' statements in his new book. Morgan has threatened to sue Spencer over 'fabricated inaccuracies' and 'examples of brazen falsity' in Swan ...

Earned media is easy to celebrate and surprisingly easy to misclassify. A journalist feature is earned. A customer recommending your product without payment can be earned. A sponsored article, paid ...