Chief Marketer

DMA Revamps Direct Mail, Catalog Opt-Out Program

The Direct Marketing Association has modified its DMAChoice program, dropping the $1 online verification fee and allowing consumers to opt out of receiving catalogs on a brand-by-brand basis without ...

80s-Era Aerosoles Is Staging A Comeback The Old-Fashioned Way—With Catalogs

Aerosoles is leaning into its heritage for a brand revival, using DM catalogs to introduce new consumers and reengage legacy ...
adweek

Inside the Recycling Tub: Catalogs & Direct Mail, Post-Consumer

The year was 1990. Earth Day turned 20 years old. The darling book that year was 50 Simple Things You Can Do to Save the Earth. Its author’s top recommendation was “Stop Junk Mail.” The book was a ...
adweek

New Pig’s B2B Direct Mail Focuses on the Customer Experience

Making shopping easier for industrial product buyers is the job of this direct mail catalog. Mailer Name: New Pig Corp. Date Mailed: July 2016 New Pig, a manufacturer and retailer of leak and spill ...
Printing Impressions

Royle Printing Hires Northeast Account Exec for Catalogs, Direct Mail

Royle Printing is pleased to announce that Mike Sipala is joining Royle Printing as a senior account executive. Mike will be responsible for developing and enhancing business opportunities in the ...
Chief Marketer

Catalog Choice, Another Opt-Out Service, Debuts

Add to the list of services claiming to help consumers opt out of unwanted direct mail Catalog Choice, a not-for-profit that launched earlier this month. “Developed by a group of leading environmental ...
markets.financialcontent

Gray and Sons Jewelers Sees Boom in Watch Business by Combining Brick and Mortar Basics and Direct Mail Catalog with Modern Digital Marketing

Gray and Sons Jewelers today announced a recent increase in sales volume thanks to the company’s three-prong strategy blending the traditional and modern strategies of brick-and-mortar storefront ...