Chasing cost per conversion or ROAS as your KPI leads to underspend. See why conversion volume is a smarter way to scale profitably. The post Stop making cost per conversion your KPI — here’s what to ...

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The University of Chicago Department of Chemistry is introducing a new master of science degree to prepare students for careers in the sciences and to strengthen their applications for Ph.D., law or ...

Bacterial styrene oxidase isomerase has been known to science for more than three decades, but its mechanism of action has ...

According to a study published in the journal Science, a new method converts mixed plastic waste into fuel with 95% ...

Traditionally, chemical reactions have been described as one-line "equations" in which substrates, say A and B, convert purposefully but rigidly into a desired product, say C. Naturally, it has been ...

Maximizing efficiency, single-atom catalysts leverage individual metal atoms for enhanced catalysis, reducing waste and ...

What makes the journey fascinating is how each level of zoom reveals new rules. Biology gives way to chemistry, chemistry gives way to physics, and eventually physics reaches a quantum realm full of ...

Morandi’s group is a pioneer of skeletal-editing, remodelling molecules on an atomic level to access new areas of chemical ...

The SPACER project, funded by the EU’s Marie Skłodowska-Curie Actions, is a new doctoral training network focused on ...

Macrophages rely on lysosomes to balance microbial killing with self-protection, generating reactive oxygen and nitrogen ...

Experts estimate that the global production and disposal of plastics emits nearly 2 billion tons of greenhouse gases per year ...