Google Ads can now surface a recommendation to link your unlinked Google Analytics account to your Google Ads account. The neat part is that the linking of your Google Ads and analytics account can be ...

Google Analytics is making it easier for businesses to compare themselves against industry peers by expanding its Benchmarking feature to include 20 new unnormalized metrics, such as New Users and ...

GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality.

For more than a decade, Google was the default gateway to inbound leads. Law firms built content strategies around page-one rankings, and legal technology companies poured budget into paid search ads ...

CNET’s expert staff reviews and rates dozens of new products and services each month, building on more than a quarter century of expertise. Nexcess is a premium web host specializing in managed ...

Business intelligence and analytics tools are no longer optional to deliver real-time insights and support agile business decisions.

This week, a federal jury in California found Google liable on two counts of privacy violations for continuing to collect the data of millions of users who had turned off a data tracking setting in ...

Admission is on a rolling basis based on the completed application. GRE/GMAT is required. Waiver requests will be evaluated based on previous graduate degree and/or relevant work experience. Inspired ...

Liz Simmons is an education staff writer at Forbes Advisor. She has written about higher education and career development for various online publications since 2016. She earned a master’s degree in ...

Email remains one of the most effective tools for driving sales, loyalty and brand engagement, especially when paired with Klaviyo’s advanced automation. But making the most of Klaviyo requires real ...