Boomers are much more likely to watch for the game, while Gen Z and Millennials look forward to eating, drinking and making merry.

The DunKings are back after debuting during last year’s Super Bowl. This year, Ben Affleck and Casey Affleck enlist the help ...

The NFL combine begins barely two weeks after the Super Bowl concludes. The new league year is fully rolling by mid-March.

Brands with convenience-store products to watch out for during commercial breaks include Anheuser-Busch, Molson Coors ...

Some of the brightest minds in marketing and advertisement met at the Palace Cafe in New Orleans for the USA TODAY Ad Meter summit.

Grocery stores are stocking up on chicken wings, nachos and soda. Consumers are shopping early and spending more while companies are breaking records on ad spend. And for many viewers, the Chief's ...

Super Bowl Sunday drives billions in spending, from ads to food, but also costs $9.3B in lost productivity as millions skip ...

As millions across America watch Super Bowl LIX on Sunday there are two words they won’t hear in the commercials: Super Bowl.

The Super Bowl is only show where viewers actually look forward to the ads. At a price tage of at least $7 million for :30.

As the official stadium sponsor for Welsh football club Wrexham AFC – co-owned by Rob McElhenney and Ryan Reynolds – STōK is ...

Harrison Ford is not too upset over “Indiana Jones and the Dial of Destiny” flopping at the box office. His fifth and final ...

Former Anheuser-Busch President of Operations Anson Frericks breaks down the role DEI and ESG played in companies, the toll ...