Serena Williams ' fitness was on full display in her latest appearance on NikeSKIMS campaign. The collaboration is the result ...

The board of English women's football's top two divisions is bringing in the Wall Street giant Goldman Sachs to examine ...

That famous 1999 Nike commercial asserting that baseball fans dig the longball looks more true now than it has in years. For the first time since 2001, four Major League Baseball players hit more than ...

Columnist Mark Ritson is amused that OpenAI’s first global brand campaign features emotional ads shot on film and broadcast ...

Co-creator Thomas Pa’a Sibbett and co-stars Te Ao o Hinepehinga and Cliff Curtis also speak with THR about shooting the Apple ...

The Air Jordan 5 "Wolf Grey" from 2011 will receive a retro release for the first time in 2026. Check our Sneakers news for ...

A controversy involving the WNBA and its biggest names exploded into public view this week, but its roots go back to the day ...

Sara Gotfredson founded the partnership agency Trailblazing Sports Group in 2022 to help connect sports media properties, ...

Style-conscious shows are inspiring viewers to seek out the on-screen looks, creating opportunities for brand placement, collaborations and organic fashion trends ...

There may be no Indian-kind of delectable pickle in pickleball, a niche sport that combines bits of tennis, badminton and ping pong, but worldwide promoters and sponsors can taste the spicy edge, ...

Famous individuals, such as celebrities, athletes and influencers, almost go hand-in-hand with brands and partnerships. But ...

Other awardees include Pamela Abdy, Will Tracy, Nicholas Britell, Shih-Ching Tsou, Mark Oberhausen and Laura Poitras.