USC sophomore JuJu Watkins is already one of the top players in women's college hoops, leading USC to a 28-3 record and a Big Ten regular season title. As a freshman, Watkins averaged 27.1 points, 7.3 ...

In an exclusive interview, Brian Kelly shared some insight into how much money LSU football has spent on its roster — and ...

Video clips of Fredette’s most audacious shots instantly set social media ablaze. Kevin Durant described Fredette as the “best scorer in the world.” Rap star Nelly called Fredette “the truth.” Steve ...

The NIL Store released its top male athlete earners for the month of February, and two Spartans cracked the top 10 list.

It’s the second year in a row that the UK men’s basketball managers and Geddes Pools have collaborated for an NIL music video ...

In a recent interview, former NBA player Shaquille O’Neal expressed concerns about NIL athletes and questioned their ...

Rutgers guard Dylan Harper took to Instagram on Wednesday to share his NIL deal with a brand worth $115.09 billion.

College basketball players can make more than ever, especially stars like Cooper Flagg. But even he would be ill-advised to ...

Haley and Hanna Cavinder enjoyed a poolside downtime days after their game against California on Sunday. The twins relaxed in style and posted an image of their Ghost Energy hydration drink and $5,300 ...

Former NFL executive Jack Easterby discussed how name, image and likeness — commonly known as NIL — is reshaping college ...

Use link to bid on my original iPhones, NBA Draft credentials, dinner with me and more to help support @BonniesMBB NIL.” Wojnarowski listed credentials from his final NBA draft coverage in 2024 ...