Another non-food standout item was the Trader Joe’s Daily Facial Sunscreen, which is often considered a dupe of the Supergoop ...

Online adverts are sometimes so personal that they feel eerie. Even as a researcher in this area, I'm slightly startled when ...

Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

We're dissecting 12 iconic campaigns to uncover the real, actionable strategies that made them work—and how you can apply them to your own business, no matter your budget. Effective advertising is ...

Google has started rolling out ads in AI mode, which is the company’s “answer engine,” not a search engine. AI mode has been available for a year and is accessible to everyone for free. If you pay for ...

Meta internally projected late last year that it would earn about 10% of its overall annual revenue – or $16 billion – from running advertising for scams and banned goods, internal company documents ...

(AP) — For the first time, federal health officials are taking aim at telehealth companies promoting unofficial versions of prescription drugs — including popular weight loss medications — as part of ...

Ashley Harwood began her real estate career in 2013 and built a six-figure business as a solo agent before launching Move Over Extroverts, her coaching company for introverted agents, in 2018. She is ...

Roku has announced that James Kelm will join the company as Vice President of Product, Advertising and Media. Kelm will be responsible for driving innovation in ad technology, enhancing audience ...