Jay-Z and Roc Nation have been the creative force behind the Super Bowl halftime show since 2019, consistently selecting culturally impactful artists.

We will deport you” is the chilling message that a member of the Trump administration has sent following the announcement that Bad Bunny will be headlining the Superbowl half time show next year. On ...

Sports marketers weigh in on why the league tapped the 31-year-old Puerto Rican rapper to headline the halftime show at Levi's Stadium on Feb. 8.

Here's why this mega star told Jay-Z 'no thanks' when she was asked to do the Super Bowl Halftime Show alongside Shakira and Jennifer Lopez.

NFL names Bad Bunny for the 2026 Super Bowl halftime show. This decision generates immediate discussion among analysts. Emmanuel Acho questions the ch ...

Bad Bunny got another famous name to the growing list of fans cheering him on ahead of his upcoming Super Bowl halftime performance.Shakira is the new celebrity to applaud for the Puerto ...

On the new Billboard Pop Shop Podcast, Katie & Keith are talking about why the global superstar makes sense for TV's biggest stage.

From global Billboard chart-toppers to reggaetón deep cuts, here’s how El Conejo Malo could light up the world’s biggest stage.

The Roc Nation founder follows this year's Kendrick Lamar extravaganza with another booking guaranteed to have Facebook uncles seething.

Jennifer Lopez, Jelly Roll, Shakira and other artists are celebrating Bad Bunny's Super Bowl Halftime Show announcement. The Puerto Rican musician will take the stage on Feb. 8 at Levi's Stadium in ...

A lot of people thought it would be Taylor Swift headlining the Super Bowl halftime show, but it will be 3-time Grammy winning global superstar, Bad Bunny, who will be at Super Bowl LX at Levi’s ...

Bad Bunny will be headlining the next halftime show, set to kick off Feb. 8, 2026, at Levi’s Stadium in Santa Clara, Calif., he announced via Instagram Sunday. The Reggaeton superstar, 31, is fresh ...