Cola-backed brand is stepping into the functional beverage market with Power Water, which bills itself as having more ...

"Coca-Cola takes Powerade into functional waters" was originally created and published by Just Drinks, a GlobalData owned ...

Powerade has launched Power Water, a zero sugar, electrolyte-enhanced flavored water with 50% more electrolytes than leading competitors.

Powerade’s new Power Water is the brand’s first beverage innovation in more than five years. The electrolyte-enhanced, ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Powerade today (Feb. 25) launches the latest extension ...

With hundreds of thousands of fans watching in the stands, and millions more at home, it truly takes more to be a college football player in today’s landscape of the sport. That’s why Powerade ...

NEW YORK -- Coca-Cola is dropping a controversial ingredient from its Powerade sports drink, after a similar move by PepsiCo's Gatorade last year. The ingredient, brominated vegetable oil, had been ...