The Utah NHL Franchise has finalized plans for a new mascot and logo. The team will now move forward as the Utah Mammoth.

As always, the fans on social media have strong opinions. Here's what they think of the Utah Mammoth's new name and branding.

With a nickname, logos and everything that goes with a permanent brand identity now officially a part of who they are, the ...

The team will now move forward as the Utah Mammoth. The team also released the jersey idea for the new identity, giving fans a chance to take everything in. This comes after a long process ...

After a 13-month process, featuring multiple rounds of fan voting and trademark issues (not to mention an entire season), ...

Utah's NHL franchise has officially become the Utah Mammoth after spending one season as the Utah Hockey Club, and many fans feel there is something quite ...

The announcement, made at 8 a.m. MT via social media and the team’s website, generated a major buzz. The team’s promotional ...

With the first-round order taking shape following Monday night's lottery, Wheeler makes the first 32 picks of the draft.