Let’s face it: If now-former Astronomer CEO Andy Byron and Chief People Officer Kristin Cabot hadn’t been caught canoodling on camera at a Coldplay concert, it’s unlikely DeJoy would have wound up being named the new CEO, at the company he co-founded a decade ago.

Astronomer's new CEO is speaking out about the Coldplay concert kiss cam controversy, admitting the viral video has raised brand awareness for the tech firm.

The data company Astronomer has been the focus of an "unusual and surreal" amount of attention, the company's new CEO said in a statement Monday.