Oregon State athletics is overhauling its structural approach to managing Name, Image and Likeness (NIL) deals for ...

Alabama quarterback Ty Simpson signs a new NIL deal after receiving word on the starting role ahead of the 2025 college ...

One Big Ten school just became even more enticing for future athletic prospects. The UCLA Bruins athletic department ...

Beats by Dre has announced their third class of "Beats Elite", the company selects a handful of college football players to ...

Donald Trump issues an executive order mandating that college programs share the wealth that comes with this new NIL era ...

While City Fans 210 and 210 Inspired remain integral parts of UTSA's NIL operations, the Roadrunners have moved ...

One Pack is no longer in charge of paying players or brokering deals. Here’s how it still plays a part in N.C. State’s NIL ...

Freshman back Telly Johnson emerged as a late-season star for the Huskies, twice clearing the 100-yard barrier in the team's ...

Sources, coaches and families contextualize what the initial Top 100 rankings in football recruiting classes can mean for a ...

Offensive lineman Jordan Seaton and quarterback Julian Lewis have signed NIL partnerships with Taco Bell, launching the ...

With name, image and likeness (NIL) opportunities now available in high school sports, some Oklahoma athletes are already building large followings — and getting paid for it. A new partnership between ...

A pair of Texas A&M stars began their name, image and likeness licensing journey with Sonic, marking the fast-food chain's first NIL deals. The company will feature the Aggie athletes in television ...