After a rise in body positivity in recent years, many marketers appear to be pulling back on featuring diverse body types; ...

The industry first needs unified standards, shared data, clear pricing models and proven infrastructure across platforms and ...

As audiences grow weary of digital content and AI-driven work, brands should embrace physical media, analog activations and ...

E.l.f.'s collaboration with controversial comedian Matt Rife has faced a barrage of backlash from consumers and beauty creators this week.

The brand aims to reconnect with millennials—and court Gen Z—with its first short film, based on a nostalgic piece of fan fiction.

Invisible Dynamics worked with Gap’s team on “Better in Denim,” directed by Bethany Vargas and choreographed by Robbie Blue.

The four-part series features Grace VanderWaal, Alana Morrison, Max Manticof and more, blending indie-film aesthetics with ...

E.l.f.'s collaboration with controversial comedian Matt Rife has faced a barrage of backlash from consumers and beauty ...

E.l.f.'s collaboration with controversial comedian Matt Rife has faced a barrage of backlash from consumers and beauty creators this week.

Marketers can boost retention, cut acquisition costs and build stronger loyalty by using data to identify and win back at-risk customers.

When generosity is embedded in company culture and decision-making, it builds loyalty, strengthens relationships and delivers long-term profitability.

The 2025 Ad Age Business of Brands heads to Chicago on Sept. 16 and 17, bringing together brand leaders, challenger marketers ...