Michael Mendieta and Ed McCulloch started Highlanders Creative by cold pitching a campaign to Nike that landed with the “Just ...

The production company’s co-founders on what’s driven them for a quarter century, from Saturn’s “Sheet Metal” to Rocket’s ...

The chain also replaced its VP of menu innovation and strategy and cut the chief restaurant and retail operations officer ...

Indie Consulting and Dove show how embedded agency models and creator-led strategy quickly turn cultural moments into brand ...

Michelob Ultra recently became the top-selling beer brand by sales volume, surpassing Constellation Brands’ Modelo Especial and Anheuser-Busch InBev sibling brand Bud Light. Modelo remains the top ...

Every week, Ad Age spotlights the most important job moves across advertising, marketing, media and tech. From agency ...

The AI-generated ad of the week first appeared in our weekly Emerging Tech roundup, featuring the latest news along with ...

CMOs must treat financial analysts like target consumers and use brand-building tools to communicate how marketing drives business value.

The production company’s co-founders on what’s driven them for a quarter century, from Saturn’s “Sheet Metal” to Rocket’s ...

Ad Age reporters unpack why agencies face a new reality as roles, rosters and reviews change—and what it could mean for ...

Advertising Week New York is putting the spotlight on creators, with nearly three dozen set to take the stage. Here’s what ...

The challenge for a tagline is balancing the duality of continuity and change, navigating how to define a brand for decades ...