MiQ, the leading global programmatic media partner, announced new additions to its India team, with the appointment of Ashish ...

Explore how contextual AI targeting is moving beyond keywords to analyse scenes, sentiment, audio and visual signals for ...

Broadband expansion is taking CTV beyond India’s metros. Explore how connectivity, smart TVs and regional content are shaping ...

Voice AI and conversational ads are changing product discovery as assistants begin recommending products, reshaping ...

Media veterans Punya Sundar Raj, Atmadeep Sengupta and Anirban Biswas launch KraftXP, a B2B engagement firm for CXO ...

Every media planner has run the same spreadsheet exercise at some point in 2026: put a celebrity fee in one column, a nano-creator rate card in the other, and watch the ratio stop looking like a ...

Podcasts and YouTube essays are attracting premium sponsorships as brands seek deeper engagement, sustained attention and ...

Somewhere in a Mumbai studio last year, a team of designers put the finishing touches on a face that did not exist. Every eyelash was rendered, every strand of hair simulated, every micro-expression ...

AdCounty Media, India’s leading digital-first adtech company, announced a strategic collaboration with Dailymotion, a global media giant to bring its state-of-the-art video advertising solutions and ...

The Ad Club announces the appointment of Raj Kamble, Founder & CCO of Famous Innovations, Senthil Kumar, Creative Consultant and Film Director, and Niraj Ruparel, Creative Technology Lead at WPP, WPP ...

Lacto Calamine (Piramal Consumer Healthcare) has redefined Gen Z brand storytelling with a breakthrough influencer-led micro web series campaign — a first-of-its-kind format in the creator economy.

CTV frequency capping is becoming critical as repeated ad exposure risks media waste, viewer fatigue and weaker campaign performance across streaming platforms.